What it is
Nikki Beach has been the defining beach club of South Beach since 1998, right on the sand at 1 Ocean Drive in the South of Fifth neighborhood. It calls itself "barefoot luxury," and that's an accurate description — white daybeds, teepee-style cabanas, and a full beachfront restaurant and bar setup, with live music and resident DJs keeping the energy going through the day.
The Amazing Sundays Brunch runs 11am to 4pm and is the club's signature weekly event: a sit-down brunch menu that flows straight into a full pool-and-beach-club afternoon, rather than wrapping up after the meal. There's an after-brunch menu that continues until 8pm, so the day can stretch as long as the group wants it to. It's a scene as much as a meal — think white loungers, champagne on ice, and a crowd dressed to be seen.
Why it works for the group
Nikki Beach is the postcard version of a Miami bachelorette day: white daybeds, ocean views, and a coordinated group of matching swimsuits and sunglasses makes for the kind of photos that don't need much staging. Because brunch flows straight into a full club afternoon, there's no awkward gap to fill after the meal — you eat, then you move to loungers and stay as long as the vibe holds, DJ running the whole time.
It also gives the bride an easy centerpiece for a Sunday: light on logistics (one location, no venue-hopping), but still feels like an event rather than a regular restaurant meal. Reserve daybeds or a table together so the group has one home base for the day instead of scattering.
Planning tips
When to book: Reserve at least 2-3 weeks ahead for a group table or daybeds, earlier during peak season (February-May) when South Beach clubs book up fast. Sunday is the marquee day — if your dates flex, build around it.
What to budget: Brunch and beach club access run roughly $100-300+ per person depending on seating (table vs. daybed) and how much you order (2026); a reserved daybed or cabana pushes toward the higher end. This is one of the pricier brunch options in the city, so weigh it against the rest of your day's budget.
Time to set aside: The brunch service itself runs 11am-4pm, but plan to stay through the afternoon — the after-brunch menu keeps things going until 8pm if the group wants to make it a full beach day.
Good to know
- Where: 1 Ocean Drive, South Beach (South of Fifth).
- Hours: Amazing Sundays Brunch, 11am-4pm; after-brunch menu until 8pm.
- Price: ~$100-300+/person depending on seating and order (2026).
- Seating: Restaurant tables or reserved daybeds/cabanas — book the format that fits your group size.
- Vibe: White loungers, live music and DJs, beachfront dining with your toes in the sand.
- Booking: Direct through the Nikki Beach Miami Beach website, or via Resy.
