What it is
Nikki Beach has been the defining beach club of South Beach since 1998, right on the sand at 1 Ocean Drive in the South of Fifth neighborhood. It's a full beachfront restaurant and club setup — white daybeds, cabanas, live music and resident DJs running through the day — built for people who want to eat, drink, and stay put rather than move around the city.
The Amazing Sundays Brunch runs 11am to 4pm and is the club's marquee weekly event: a proper sit-down brunch that flows directly into a full club afternoon on the beach, with an after-brunch menu continuing until 8pm. It's not a quick meal — it's designed as an all-day hang, with the crowd, music, and drinks running the whole time.
Why it works for the group
For a bachelor party, Nikki Beach works as a lower-key, higher-comfort day option: sit down, eat well, then post up on the beach or at the club with drinks running instead of hopping between venues. It's a good counterweight to a heavier club night — one relaxed, scenic day where the group isn't standing in line or managing logistics between stops.
It's on the pricier end, so it fits best as a single anchor point in the day rather than a warm-up for something else. Book one shared table or a couple of daybeds so the group has one home base and isn't split up across the venue.
Planning tips
When to book: Reserve at least 2-3 weeks ahead for a group table or daybeds, earlier during peak season (February-May). Sunday is the day this is built around — plan the schedule so it lands there if possible.
What to budget: Brunch and beach club access run roughly $100-300+ per person depending on seating and how much the group orders (2026); a reserved daybed pushes toward the higher end. It's one of the pricier options on a Miami itinerary, so weigh it against other splurges in the trip.
Time to set aside: Brunch service runs 11am-4pm, and the after-brunch menu keeps the club open until 8pm — treat it as a half-day-plus commitment if the group wants to stay through the afternoon.
Good to know
- Where: 1 Ocean Drive, South Beach (South of Fifth).
- Hours: Amazing Sundays Brunch, 11am-4pm; after-brunch menu until 8pm.
- Price: ~$100-300+/person depending on seating and order (2026).
- Seating: Restaurant tables or reserved daybeds/cabanas — book based on group size.
- Vibe: White loungers, live music and DJs, beachfront dining on the sand.
- Booking: Direct through the Nikki Beach Miami Beach website, or via Resy.